Keller and Kotler consider three necessary criteria for an attribute to be POD.These are:
A)relevance, distinctiveness, believability
B)distinctiveness, originality, parity
C)believability, parity, relevance
D)originality, believability, relevance

Question

Quizplus · Accepted Answer

Keller and Kotler argue that for an attribute to be truly a Point of Difference (POD), it must be relevant to the target market, distinct from other offerings, and believable as a claim. Choice A includes all three of these criteria, making it the best choice. Choice B includes originality, but not believability or relevance. Choice C includes believability and relevance, but not distinctiveness. Choice D includes originality and relevance, but not distinctiveness or believability.

Keller and Kotler Consider Three Necessary Criteria for an Attribute