Marketers need to anticipate competitive responses for which of the following reasons?
A)An existing competitor may reposition themselves to compete more effectively
B)A competitor may be able to offer a higher service level and do so
C)A stronger competitor may be targeting the same niche with a superior service concept
D)None of the above
E)All of the above

Question

Quizplus · Accepted Answer

Marketers need to anticipate competitive responses for all of the stated reasons: an existing competitor may reposition themselves to compete more effectively, a competitor may be able to offer a higher service level and do so, and a stronger competitor may be targeting the same niche with a superior service concept. By anticipating these responses, marketers can prepare strategies to maintain or gain market share.

Marketers Need to Anticipate Competitive Responses for Which of the Following