Which of the following statements may NOT be true?
A)As conditions change, research must be repeated and positioning maps redrawn to reflect the dynamic nature of the marketplace.
B)New market entrants may mean that a formerly distinctive position is lost.
C)Repositioning of existing competitors may mean that a formerly distinctive position has been lost.
D)Sometimes, different maps have to be drawn for different market segments.
E)Same maps need to be used by a firm for all its segments.

Question

Quizplus · Accepted Answer

The statement "Same maps need to be used by a firm for all its segments" may not be true. Different market segments may have different needs and preferences, which may require different positioning maps. Therefore, it may not be appropriate to use the same map for all segments.

Which of the Following Statements May NOT Be True