A positioning statement can be developed that enables a service organisation to define its ideal place in the market by answering the following questions except:
A)where in the market should we compete?
B)who are our target markets?
C)what is our service product or concept?
D)what do we want our service product to become?
E)how are we positioned in the market?

Question

Quizplus · Accepted Answer

The question "how are we positioned in the market?" does not help in defining the ideal place in the market but rather assesses the current position, which is not the purpose of developing a positioning statement.

A Positioning Statement Can Be Developed That Enables a Service