A marketer choosing the level at which to anchor a brand's points of difference would usually not choose brand attributes because they are relatively easy for competitors to copy and ____________.
A)positioning needs to draw in competitors
B)anchoring at the level of values is easier
C)the buyer is more interested in benefits
D)the buyer is more interested in features
E)the buyer is more interested in price

Question

Quizplus · Accepted Answer

Brand attributes are indeed easier for competitors to copy, and marketers often focus on benefits rather than attributes because benefits directly address the buyer's needs and desires, making them more compelling and differentiating for the brand.

A Marketer Choosing the Level at Which to Anchor a Brand's