The research involved in developing a positioning strategy can help a company to answer which of the following questions?
A)Which customers do we currently serve?
B)How do the benefits of our current services compare to competitors?
C)Do we have any compelling differences from competitive offerings?
D)What do our customers expect from us?
E)All of the above

Question

Quizplus · Accepted Answer

The research involved in developing a positioning strategy can help a company to answer all of the above questions, including which customers they currently serve, how their current services compare to competitors, whether they have any compelling differences from competitive offerings, and what their customers expect from them.

The Research Involved in Developing a Positioning Strategy Can Help