A service organisation in a business-to-consumer market could use the following as segmentation variables EXCEPT:
A)disposable income
B)degree of comfort in using technology-based delivery systems
C)promotional campaigns
D)cultural values and customs
E)profitability or potential yield

Question

Quizplus · Accepted Answer

Promotional campaigns are not a segmentation variable, they are a marketing strategy used to reach the intended target market based on their segmentation variables. The other options are all relevant segmentation variables for a service organization targeting a business-to-consumer market.

A Service Organisation in a Business-To-Consumer Market Could Use the Following