Target segments should be selected on the basis of all of the following EXCEPT:
A)sales and profit potential
B)strategic fit with organisation's resources
C)strategic fit with organisation's management style
D)strategic fit with organisation's business strategy
E)strategic fit with organisation's other markets served

Question

Quizplus · Accepted Answer

The strategic fit with the organization's management style is not a relevant factor to consider when selecting target segments. The other options mentioned are all important factors that should be taken into consideration when selecting target segments.

Target Segments Should Be Selected on the Basis of All