In developing a successful positioning strategy, developing a 'distinctive' product can allow competition with established brands.Which of the following organisations most exemplifies this concept?
A)Mandarin Oriental Hotel Group
B)David Jones
C)Myers
D)Alex Gow Funerals
E)Woolworths

Question

Quizplus · Accepted Answer

Mandarin Oriental Hotel Group is known for its distinctive luxury hotels that offer personalized service, unique design, and cultural experiences. They have differentiated themselves from other luxury hotel brands by emphasizing their Asian heritage and incorporating local culture into their properties, such as tea ceremonies and martial arts classes. This has allowed them to compete with established brands such as Four Seasons and Ritz-Carlton.

In Developing a Successful Positioning Strategy, Developing a 'Distinctive' Product