A dentist treats the needs of each patient on the basis of their specific dental condition.This is an example of:
A)segmentation
B)mass marketing
C)mass segmentation
D)micro segmentation
E)mass customisation

Question

Quizplus · Accepted Answer

Micro segmentation refers to the practice of dividing a market into small groups of customers who share similar attributes and needs. In this case, the dentist is treating each patient on the basis of their specific dental condition, indicating that the dentist is aware of the unique needs of each patient and is providing personalized services.

A Dentist Treats the Needs of Each Patient on the Basis