Business-to-business market segments are usually defined and profiled with reference to all of the following EXCEPT:
A)nature of rivalry
B)industry type
C)size, location and strategic importance of firms
D)the nature of purchasing situation
E)anticipated purchasing volume

Question

Quizplus · Accepted Answer

The nature of rivalry is not typically used to define and profile business-to-business market segments. Rather, factors such as industry type, size/location/importance of firms, nature of purchasing situations, and anticipated purchasing volume are more commonly used.

Business-To-Business Market Segments Are Usually Defined and Profiled with Reference