Effective segmentation involves:
A)grouping buyers so there is as much dissimilarity within the segment as there is between segments
B)grouping buyers so there is as much similarity within the segment as there is between segments
C)grouping buyers so there is similarity between segments but dissimilarity within segments
D)grouping buyers so there is dissimilarity between segments but similarity within segments
E)none of the above

Question

Quizplus · Accepted Answer

Effective segmentation aims to group buyers in a way that maximizes similarity within each segment and maximizes dissimilarity between different segments. This approach ensures that each segment is distinct and targeted marketing strategies can be more effectively applied.

Effective Segmentation Involves