The managers of a hotel have identified the service features their targeted customers care about, and they have planned how their hotel will offer a distinctive difference.What else must a complete positioning strategy include?
A)A way to segment their market
B)A way to communicate the distinctive differences
C)A profile of market segments
D)A clear, specific definition of convenience
E)All of the above

Question

Quizplus · Accepted Answer

A complete positioning strategy must include a way to communicate the distinctive differences to the target market effectively.

The Managers of a Hotel Have Identified the Service Features