Businesses have to focus totally on their consumers-no-one else matters.
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Q46: Positioning strategy is concerned with _, _
Q47: A market is all actual purchasers of
Q48: Attributes that make a firm's brand either
Q49: One of the principal uses of positioning
Q50: A useful criterion for evaluating sustainability is
Q52: 'Determinant attributes' are those by which customers
Q53: The Singapore Girl demonstrates Singapore Airlines' commitment
Q54: Target market selection is complex because market
Q55: The managers of a hotel have identified
Q56: Market segments are often defined and profiled
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