IKEA distinguishes itself from other home furnishings and furniture stores by offering child care and an excellent restaurant on the premises.If another furniture store offered child care plus a restaurant with an exciting new Chinese menu, the new store would have established a competitive point of parity.

Question

Quizplus · Accepted Answer

A competitive point of parity refers to aspects where a company matches the benefits or services offered by its competitors to ensure it is not at a disadvantage in those areas. By offering child care and a restaurant, the new store is aligning its services with those provided by IKEA, thereby establishing a competitive point of parity.

IKEA Distinguishes Itself from Other Home Furnishings and Furniture Stores