Relevance, distinctiveness and believability are all attributes which need to be considered when discussing the firm's ability to deliver on the POP.

Question

Quizplus · Accepted Answer

Relevance, distinctiveness, and believability are attributes considered for a brand's Points of Difference (POD), not Points of Parity (POP). Points of Parity (POP) are attributes or benefits that are largely similar to what competitors offer.

Relevance, Distinctiveness and Believability Are All Attributes Which Need to Be