To establish a point of parity, a brand must demonstrate clear superiority on a particular attribute or benefit.

Name: To establish a point of parity, a brand must demonstrate clear superiority on a particular attribute or benefit.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

To establish a point of parity, a brand must demonstrate similarity or at least acceptable levels of performance on a particular attribute or benefit compared to competitor brands. Clear superiority would lead to a point of difference.

To Establish a Point of Parity, a Brand Must Demonstrate