Which of the following combinations results in the greatest brand equity?
A)Favourable customer experiences and low brand awareness
B)Broad brand meaning and extensive brand communications
C)High brand awareness and no presented brand
D)Low brand awareness and positive brand meaning
E)High brand awareness and positive brand meaning

Question

Quizplus · Accepted Answer

High brand awareness and positive brand meaning is the ideal combination for creating the greatest brand equity. This means that the brand is both well-known and perceived positively by consumers, which can lead to increased customer loyalty, higher prices, and greater market share.

Which of the Following Combinations Results in the Greatest Brand