To be successful, what must a branding strategy do?
A)Offer a variable service experience so customers will be surprised
B)Rely on a clever tag line and pleasing graphic elements
C)Deliver the core service
D)Convince customers that there are meaningful differences between brands
E)Take the place of the service's value proposition

Question

Quizplus · Accepted Answer

A successful branding strategy must convince customers that there are meaningful differences between brands, which will influence their purchasing decisions.

To Be Successful, What Must a Branding Strategy Do