Which of the following is NOT a way that a marketer can increase the net value of the service?
A)Increasing the amount of time involved in service purchase, delivery and consumption
B)Reducing any unwanted physical effort the customers may make to obtain the service
C)Minimising unpleasant sensory experiences
D)Minimising unwanted mental or psychological effort
E)Reducing the amount of time involved in service purchase, delivery and consumption

Question

Quizplus · Accepted Answer

Increasing the amount of time involved in service purchase, delivery, and consumption typically decreases the net value of the service to the customer, as it adds inconvenience rather than reducing it. Options B, C, D, and E all describe ways to increase the net value by reducing efforts or unpleasant experiences for the customer.

Which of the Following Is NOT a Way That a Marketer