A customer who perceives high levels of __________ risk worries about how comfortable and secure they will feel with a particular service provider.
A)temporal
B)performance
C)psychological
D)social
E)financial

Question

Quizplus · Accepted Answer

The perceived risk related to comfort and security falls under the category of psychological risk. This risk arises from thoughts and beliefs about the service provider's ability to meet the customer's expectations and needs. The customer may also worry about how the service experience will affect their self-esteem or status. Hence, option C is the correct choice.

A Customer Who Perceives High Levels of __________ Risk Worries