
Which of the following is a common educational and promotional objective for service organisations?
A) Encourage trial by offering promotional incentives
B) Build awareness and interest in an unfamiliar service or brand
C) Create memorable images of companies and their brands
D) Compare a service favourably with competitors' offerings
E) All of the above
Correct Answer:
Verified
Q14: Which of the following is not a
Q15: Which of the following is NOT a
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Q17: Which of the following is NOT a
Q18: Marketing communications in services can create problems
Q20: Promises and expectations made for the organisation
Q21: Why are word of mouth recommendations particularly
Q22: A useful way of looking at sales
Q23: The traditional communications mix can be divided
Q24: Which of the following will assist in
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