Marketers' focus, with regard to the company brand, should be to ensure that the consumer recognises it.There is no need to market it to employees as they are aware of it.

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It is important for employees to also be aware of and understand the company brand as they are representatives of the company to the outside world and can impact how the brand is perceived. Additionally, employees who feel connected to and aligned with the brand are more likely to be engaged and motivated in their work, leading to better performance and outcomes.

Marketers' Focus, with Regard to the Company Brand, Should Be