A 'sticky' site is a major asset for firms that use Internet sites because it means that the consumer finds it easy to use and frequently return to the site.

Question

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A 'sticky' site refers to a website that is designed to keep visitors engaged and on the site for longer periods of time. This can be achieved through various tactics such as providing valuable content, offering interactive features, and having a user-friendly interface. When a site is 'sticky', consumers are more likely to return, which can lead to increased brand loyalty and sales. Therefore, it is a major asset for firms that use Internet sites.

A 'Sticky' Site Is a Major Asset for Firms That