Some of the most powerful messages about a service company and its products come from outside the organisation and are not controlled by the marketer.

Question

Quizplus · Accepted Answer

This is true. Customer experiences and reviews, word-of-mouth recommendations, and social media discussions can all contribute to shaping the public perception of a service company and its offerings. These messages may carry more weight than advertising or other promotional efforts because they come from unbiased sources.

Some of the Most Powerful Messages About a Service Company