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Consumers Are More Often Using Informal Networks Developed Through Electronic

Question 67

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Consumers are more often using informal networks developed through electronic media, such as Twitter and blogs, as a method of judging service offerings.How valid do you believe this contribution is to consumers' decision making? In this context, what can marketers do to enhance their own promotional methods?

Consumers are more often using informal networks developed through electronic media, such as Twitter and blogs, as a method of judging service offerings.How valid do you believe this contribution is to consumers' decision making? In this context, what can marketers do to enhance their own promotional methods?

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The contribution of informal networks de...

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