The servicescape is important because physical surroundings affect both customers and employees.

Name: The servicescape is important because physical surroundings affect both customers and employees.
Brand: Quizplus
Rating: 4.8 (34 reviews)

Question

Quizplus · Accepted Answer

The physical surroundings, or servicescape, can influence the customer's perception of the service and the employee's job satisfaction and performance. Therefore, the servicescape plays a critical role in shaping customer and employee experiences.

The Servicescape Is Important Because Physical Surroundings Affect Both Customers