Mary Jo Bitner's servicescape model is a quick and simple way to assess the service environment.

Question

Quizplus · Accepted Answer

The servicescape model by Mary Jo Bitner is comprehensive and involves analyzing the impact of physical environment on customers and employees, which includes dimensions such as ambient conditions, space/functionality, and signs, symbols, and artifacts. It is not described as quick and simple due to its depth and breadth in assessing service environments.

Mary Jo Bitner's Servicescape Model Is a Quick and Simple