Which of the following is the most effective way to get both customer satisfaction and operational efficiency right?
A)Marketing works independently to stay focused on marketing.
B)Frontline employees engage in task-oriented activities involving customer interactions.
C)Management adds enough staff to prevent customers from having to wait for service.
D)Marketing and operations departments work together to implement standards.
E)None of the above; companies must choose one goal or the other.

Question

Quizplus · Accepted Answer

The most effective way to get both customer satisfaction and operational efficiency right is to have the marketing and operations departments work together to implement standards. This approach ensures that customer expectations are met while also ensuring that operations are streamlined and efficient. Choice A is not effective as marketing cannot work independently of operations to achieve these outcomes. Choice B is too focused on task-oriented activities and may not prioritize customer satisfaction. Choice C is a short-term fix but may not address underlying operational inefficiencies. Choice E is not the solution as both goals can be achieved simultaneously with the right strategies in place.

Which of the Following Is the Most Effective Way to Get