Hart (1988) argues that guarantees are powerful tools because they:
A)force firms to focus on customers' wants
B)build marketing muscle
C)generate meaningful feedback
D)set clear standards
E)all of the above

Question

Quizplus · Accepted Answer

Hart (1988) argues that guarantees are powerful tools because they force firms to focus on customers' wants, build marketing muscle, generate meaningful feedback, and set clear standards, all of which are important for creating customer satisfaction and loyalty. Therefore, all of the above options are correct.

Hart (1988) Argues That Guarantees Are Powerful Tools Because They