Brad, a manager, felt that his subordinates needed to change the way they functioned to enhance performance. He interacted with them and made them aware that their present way of doing things was not effective enough. He tried to ensure that the employees accepted that change was inevitable. On the basis of the given information, it can be concluded that Brad is in the _____ phase of the planned change.

Question

Quizplus · Accepted Answer

Brad is in the unfreezing phase of the planned change. In this phase, the manager tries to create a sense of urgency and convince the employees that change is necessary. The focus is on breaking down the existing mindset and preparing the employees for the upcoming changes.

Brad, a Manager, Felt That His Subordinates Needed to Change