In a(n) _____ alliance, firms typically join together to sell and deliver products or services.

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In a distribution alliance, firms come together to sell and deliver products or services. This type of alliance helps in expanding the distribution network and reaching out to a wider customer base. Supplier alliance involves firms coming together to procure raw materials, outsourcing involves partnering with other firms to perform non-core activities, contracting alliance involves partnering with other firms to perform specific tasks while vertical alliance involves partnering with firms in the same industry but at different production stages.

In A(n) _____ Alliance, Firms Typically Join Together to Sell