Which of the following is a defining characteristic of a differentiation strategy?
A) The strategic objective is to attract customers who stay loyal to the firm's unique products.
B) It seeks competitive advantage by operating with lower costs than competitors.
C) Success with the differentiation strategy requires tight cost and managerial controls.
D) It aims at products or services that are easy to create and distribute.
E) It involves working with rivals on projects of mutual benefit.
Correct Answer:
Verified
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