Vibgyor Inc. is a newly established organization which manufactures home appliances. The company is in the process of selecting the locations for its production facilities and an appropriate manufacturing technology. This information indicates that the company is developing its _____ strategy.

Question

Quizplus · Accepted Answer

The company is developing its business-level strategy, which focuses on the selection of locations for production facilities and manufacturing technology, indicating the overall approach to competing in the home appliance market. The other options are not relevant to the given information. Contingency strategy relates to responding to unexpected events, competitive strategy focuses on differentiating from competitors, marketing strategy is about promoting products to customers, and tactical strategy involves implementation of specific plans to achieve objectives.