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Syntagmatic, an Educational Consultancy Firm, Believes Staying Ahead of the Competition

Question 103

Multiple Choice

Syntagmatic, an educational consultancy firm, believes staying ahead of the competition is only possible if it is offering new products and services to its customers every few months. The sales people contact existing customers to let them know about the changes and they advertise frequently online to capture new customers. Which of the following operating objectives is the primary focus of Syntagmatic?


A) Social responsibility
B) Cost efficiency
C) Innovation
D) Human talent
E) Financial health

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