Alejandro is assigned the task of marketing a new experimental drug to consumers in a developing country. He is not aware of the potential side-effects of the drug. Moreover, Alejandro does not know if there is a demand for this drug in that developing country. He is unable to even assign probabilities to the likely outcomes of his marketing strategies to sell this drug. The decision-making environment of Alejandro can be referred to as a(n) _____.
A) uncertain environment
B) risk environment
C) certain environment
D) threat environment
E) unanticipated environment

Question

Quizplus · Accepted Answer

Alejandro's lack of awareness about the potential side-effects of the drug and the demand for it in the developing country, as well as his inability to assign probabilities to likely outcomes, indicates an uncertain environment.

Alejandro Is Assigned the Task of Marketing a New Experimental