Which of the following is true of reverse innovation?
A) It taps the potential for innovation existing at higher organizational levels.
B) It emphasizes recognition of innovations developed in well-established markets.
C) It recognizes innovations existing in diverse settings or locations.
D) It involves a lack of complete information regarding what exists in the environment.
E) It focuses on identifying strengths and weaknesses, and potential costs and benefits.

Question

Quizplus · Accepted Answer

Reverse innovation recognizes innovations existing in diverse settings or locations. This type of innovation involves bringing solutions designed for emerging markets back to developed markets, which can lead to cost savings and new product ideas.

Which of the Following Is True of Reverse Innovation