_____ innovation pulls new products and services from settings, where they are often created under pricing constraints, and pushes them into use elsewhere.
A) Disruptive
B) Reverse
C) Luxurious
D) Product
E) Business model

Question

Quizplus · Accepted Answer

Reverse innovation involves developing products in emerging or less affluent markets where cost constraints are a significant factor, and then adapting and scaling these innovations for more developed or affluent markets.

_____ Innovation Pulls New Products and Services from Settings, Where