Comtrot, a mobile application developer, outsourced the development of an application to a cheaper location in another country. The application would notify users about their blood pressures twice a week. The final product was marketed in the country of Comtrot's origin. Which of the following does this situation demonstrate?
A) Disruptive innovation
B) Sustainability
C) Reverse innovation
D) Social business innovation
E) Process innovation

Question

Quizplus · Accepted Answer

This situation demonstrates reverse innovation, which refers to taking a product or service developed in a lower-income market and introducing it in a higher-income market. In this case, the application was developed in a cheaper location and marketed in the country of Comtrot's origin.

Comtrot, a Mobile Application Developer, Outsourced the Development of an Application