The production of varied, individually customized products at a low cost comparable to that of standardized, mass-produced products is known as
A)large-batch individuation.
B)mass customization.
C)flexible production.
D)mass production.
E)large-batch customization.

Question

Quizplus · Accepted Answer

Mass customization is the process of producing individualized products at a low cost similar to that of mass-produced products. This allows customers to customize their products while keeping the costs low. The other options do not accurately describe this concept.

The Production of Varied, Individually Customized Products at a Low