Louise and Cecile Want to Start an Online Matchmaking Service

Louise and Cecile want to start an online matchmaking service. They decide who will assume the various roles in the company, evaluate who their target customers will be, research their competitors and how they will differentiate themselves, assess the financial and regulatory issues they might expect to face, and anticipate the future risks they might encounter. Which of the following situations is most likely to happen as a result of Louise and Cecile forgetting to include certain elements in their business plan?

A) They might find that they are not well suited for the roles they have assumed.
B) They might find that there are too many matchmaking services already operating.
C) They may realize that the competition is offering the same service at a lower price.
D) They may realize they have not decided how to get their message out to customers.
E) They may realize they have not made accommodations for rules for online services.