Which of the following is the preferred strategy when a company's competitive advantage is based on technology and the company wishes to enter the global marketplace?
A)exporting
B)licensing
C)franchising
D)creating a joint venture
E)creating a wholly owned subsidiary

Question

Quizplus · Accepted Answer

Creating a wholly owned subsidiary is the best choice when a company's competitive advantage is based on technology and the company wishes to enter the global marketplace. This allows the company to have complete control over their technology and intellectual property, and to adapt their product or service to local conditions in different markets. It also provides the company with a stronger presence and brand recognition in the global market.

Which of the Following Is the Preferred Strategy When a Company's