A sales manager, Gunter, is facing an ethical situation; his bicycle company sold a mountain bike with a defective component. If he informs the customer and issues a recall, it would cost him a substantial amount of money. If the bike malfunctions, there is a very small chance that it could cause serious injury to a cyclist who might use it on rough terrain. He decides to use the egoism approach to decision making and remain silent about the defect, because he

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Gunter is using the egoism approach, which means he is motivated by self-interest. In this case, he is focused on avoiding the costs associated with a recall and potential lawsuits, rather than prioritizing the safety of his customers. This decision is not ethically sound, as it puts the interests of the company above the well-being of its customers.

A Sales Manager, Gunter, Is Facing an Ethical Situation; His