Dirk Watson, Chairman of the Board of Global Electronics, Inc., called the CEO, "Bob, I have reviewed the draft strategic plan. I believe that it effectively answers several broad questions about how Global will meet its objectives. However, one question does not fit, and I would like you to revise the strategic plan to remove it. Specifically, the strategic plan is not where we want to address
A)'Where will we be active?'"
B)'How will we get there?'"
C)'How will we win in the market?'"
D)'How will we upgrade our accounting system next year?'"
E)'How will we obtain financial returns?'"

Question

Quizplus · Accepted Answer

The question of how to upgrade the accounting system next year is too specific and operational to be included in the strategic plan. The strategic plan should focus on broader and more long-term objectives related to the company's overall direction and how it will compete in the marketplace.