"To better align our strategic and operational goals, we will develop a strategy map," said Romero Ruiz, CEO of International Logistics. "The strategy map will address the four key drivers of our long-term success-that is, our balanced scorecard-and emphasize our employees' roles in these four areas:
A)customer goals, internal goals, macroenvironment goals, and learning and growth goals."
B)financial goals, competitor goals, internal goals, and learning and growth goals."
C)customer goals, competitor goals, internal goals, and learning and growth goals."
D)financial goals, customer goals, contingency goals, and learning and growth goals."
E)financial goals, customer goals, internal goals, and learning and growth goals."

Question

Quizplus · Accepted Answer

The four key drivers of long-term success in the balanced scorecard are financial goals, customer goals, internal goals, and learning and growth goals. Choice E correctly identifies these four areas and emphasizes the importance of employees' roles in each of them. Choice A incorrectly includes macroenvironment goals, which are not typically included in the balanced scorecard. Choice B incorrectly includes competitor goals as a separate category, which should be addressed within the customer and internal goals categories. Choice C incorrectly includes competitor goals as a separate category and does not include financial goals. Choice D incorrectly includes contingency goals, which are not typically included in the balanced scorecard.

"To Better Align Our Strategic and Operational Goals, We Will