Joe Snyder Is Owner and General Manager of Joe's Seafood

Joe Snyder is owner and general manager of Joe's Seafood, a regional seafood restaurant chain. Joe told his store managers in their annual planning retreat, "We know seafood. We've been a prosperous business for 20 years. Growth projections for our industry are rosy, and I'd like to take advantage of our expertise and positioning. Beginning next year, we will introduce a broader range of seafood to our menu, to appeal to those diners with luxury tastes." Based on the given information, Joe is proposing a(n)

A) conglomerate diversification strategy.
B) differentiation strategy.
C) vertical integration strategy.
D) concentration strategy.
E) lateral diversification strategy.