Which of the following corporate strategies is being employed when a large grocery store purchases a dairy farm to supply all of the store-brand milk, yogurt, butter, and cheese?
A)differentiation strategy
B)conglomerate diversification
C)vertical integration
D)low-cost strategy
E)functional strategy

Question

Quizplus · Accepted Answer

The grocery store is implementing vertical integration, which involves owning and controlling multiple stages of the supply chain to increase efficiency and reduce costs. In this case, the grocery store is acquiring a dairy farm to ensure a reliable supply of dairy products for its store-brand items.

Which of the Following Corporate Strategies Is Being Employed When