A strategy used to add new businesses that produce unrelated products or are involved in unrelated markets and activities is called a ________ strategy.
A)concentration
B)vertical integration
C)concentric diversification
D)conglomerate diversification
E)differentiation

Question

Quizplus · Accepted Answer

Conglomerate diversification involves adding new businesses that have no relationship to the existing ones. This is different from concentric diversification, which involves adding related products or services, and vertical integration, which involves adding businesses within the same supply chain. Conglomerate diversification is often used to spread risk across different industries and markets.

A Strategy Used to Add New Businesses That Produce Unrelated