According to the BCG Matrix, a "star" is a company with a
A)strong competitive position in a high-growth industry.
B)weak competitive position in a high-growth industry.
C)strong market share in a low-growth industry.
D)weak market share in a low-growth industry.
E)low-cost strategy competing in a low-growth industry.

Question

Quizplus · Accepted Answer

According to the BCG Matrix, a "star" is a company with a strong competitive position in a high-growth industry. This suggests that the company is performing well in a growing market and has the potential to continue growing its market share and profitability.

According to the BCG Matrix, a "Star" Is a Company