According to the BCG Matrix, a high-growth, weak-competitive-position business is called a
A)star.
B)question mark.
C)cash cow.
D)dog.
E)satellite.

Question

Quizplus · Accepted Answer

BCG Matrix categorizes businesses into four categories based on their market growth rate and competitive position. A high-growth, weak-competitive-position business is a question mark or problem child. It has potential for growth but requires significant investment to increase market share and competitiveness.

According to the BCG Matrix, a High-Growth, Weak-Competitive-Position Business Is